Mike Borghs
+31 6 40 34 06 88

Bouncing, spinning and dancing, adorned in brightly coloured garments and vibey festival painted faces. Songwriters, film makers and vloggers. This is Bud Sugar. Their previous EP, ‘Viral’, was exactly that, a viral phenomenon grabbing national attention from the likes of Sian Anderson who played the lead single on her BBC 1xtra show multiple times calling it a ‘BANGER!”. Now playing throughout the UK, a few European gigs and even some state side shows supporting the likes of The Wailers, OPM, Syd Arthur, British Sea Power, The Beat, Toploader and many more.

A Hull-based band, with a global sound. Their EPs wear its influences for all to see, with cultural consciousness incorporating African dialect and rhythms seamlessly. Removed from the pressure of creating “hits”, and more focussed on taking the listener on an authentic journey. Some talk of an afro, up-beat skank. Others claim, ska but not quite ska. Certainly the high speed, manic ukulele and drum machine are key components.

The last year saw the band perform a self-organised and promoted show at Hull’s Bonus Arena to an audience of 1000, as well as the release of their first feature length film, telling the story of how a song took the band on a journey to West Africa, which premiered in Hull to over 200 people as seen wide success online. Moving 2020, the band have been working on music videos and building their social following, achieving several views exceeding a million views on TikTok, with videos being shared by Will Smith and making into local news.

Bud Sugar consists of brothers Bax (vocals + guitar ) & Lans (drums/vocals) Rob (bass) & Stan (ukulele).